Entrepreneur & Real Estate Broker
About John Jorgenson
John has been building businesses since the mid-1980s and selling
real estate since 2004. Today he leads John & Company, a practice
focused on new construction and new home communities, with sales
approaching $30 million a year.
John has worked directly with customers and built the teams, systems, marketing and day-to-day
operations behind successful companies. He brings sales experience, business knowledge, construction
insight and marketing expertise to every client relationship.
Career At a Glance
1980s
Sales training at Koons Ford; founds Cover Up Painting
Late 80s
Grows a courier company’s capacity 7× in one year
1992
Co-founds Advanced Water Damage Restoration; grows it past $1M
1997
Founds Marketing Mania in Florida; ~$1M in 3 years, later Sonic Waves
2004
Enters Real Estate
2008 - 2023
#1 New Homes Agent, Long & Foster Northern Virginia
2020
Begins living in both Florida and Virginia
Today
Leads John & Company, with sales approaching $30M a year
Since 2004
Selling Real Estate
~$30M
In Sales Per Year
16 years
#1 New Homes Agent,
Long & Foster
Top 1%
Of North American agents,
Realty Alliance
John’s Story
A Career Built Around Real Estate and New Homes
John entered real estate in 2004 and quickly became a top-producing agent. He built a team with world-class administrative support and a practice with sales approaching $30 million a year.
At Long & Foster — one of the largest independent real estate companies in the country and part of HomeServices of America — he has earned virtually every major award the company offers, including:
#1 Buyers Agent, Virginia and West Virginia
#1 New Homes Agent, Virginia and West Virginia
NVAR Multi-Million Dollar Sales Club
Residential Top Producer and Lifetime Top Producer
New homes have been at the center of his career. Because he knows the construction process and has a background in marketing and business development, he sees more than the house itself: how a home is built, presented, marketed and bought. That lets him guide buyers through each step with confidence.
Today, John & Company focuses on new construction sales and new home communities, especially in Florida.
A Longstanding Connection to Florida
Florida isn’t new territory for John. His connection goes back to the 1990s, when he owned and ran a Florida-based marketing company. That gave him an early, first-hand understanding of the state’s business climate, its communities, and the opportunities created by its growth.
Since 2020 he has lived in both Florida and Virginia.
He now brings that Florida experience together with decades in real estate and new homes. Through John & Company, he helps buyers find new construction homes, new communities and opportunities across Florida. With personal guidance that makes buying a new home easier and more enjoyable.
An Entrepreneurial Foundation
John’s entrepreneurial path began long before real estate. As a young man he completed an intensive sales training program at Koons Ford, where he learned the value of understanding customers, communicating clearly and delivering results.
Marketing Mania (1997) — a marketing services company that reached about $1 million in revenue within three years, serving clients such as Safeway and AOL along with government contracts for the USDA and EPA.
Advanced Water Damage Restoration (1992) — co-founded with a partner and grown from an idea into a 24-hour operation with more than $1 million in revenue and a fleet of seven trucks. Its partnerships, marketing and lead-generation programs were so effective that competitors copied them.
Courier Sales — as a sales representative for a courier company, he helped grow its capacity sevenfold in a single year.
Cover Up Painting — his first business, built from the ground up.
When the dot-com crash wiped out much of Marketing Mania’s client base, John rebuilt it with an aggressive sales and marketing campaign. The experience shaped the belief he still works by:
Marketing, Media & Real Estate Synergy
Marketing is still a big part of John’s work. Out of Marketing Mania he founded Sonic Waves, a company that produces audio, video and websites — supporting his own ventures and serving clients around the world.
That background gives him an edge in real estate. He builds online strategies and property marketing that connect buyers with the right homes and communities.
Today’s buyers start online — researching communities, builders, floor plans, amenities, locations and lifestyles before they ever visit. With experience across real estate, construction, digital marketing and media, John is equipped to support that entire journey.
Helping Buyers Make Their Best Move
John’s philosophy is simple: help people make their best move. For John & Company, that increasingly means helping buyers explore new construction in Florida.
Whether you’re looking for;
A primary residence | A second home | Exploring new communities
John looks at every move through four lenses: real estate, construction, marketing and entrepreneurship, always keeping the buyer at the center.
Beyond the Business
Away from work, John is a husband and the father of twin boys. He shares life and business lessons with his audience on The Go With John Show.